Creative strategy is the cornerstone of any communications exercise. Like anything, in order for your communication to be effective you need to know exactly what your objectives are and how you are going to attain them.
The media today is saturated with messages, and in order for yours to stand out it has to have that extra something, and that's where we come in...
Even on a limited budget it is possible to make a large difference in the communication's impact by making a small investment in developing a strategy at the start.
There are many ways to skin a cat, as the saying goes, just as there are many ways to communicate with your audience. The trick is to select the most effective medium for your particular message. For example, in some cases it might be more effective to send out 200 email newsletters to a targeted audience than hand out 2000 flyers at intersections. We can help you make these choices informed ones.
Our Strategic Creative services include:
- Creative research and conceptual development
- Strategy development
- Art direction